AdSense Approval Checklist for New Websites | Fix4today.com

Introduction: Your Approval Roadmap 

For new website owners, getting Google AdSense approval is a crucial step, but it can be like trying to navigate a maze while wearing a blindfold. Rejection rates for first-time applicants are believed to be over 80%, and the majority of failures are the result of straightforward, avoidable mistakes. This thorough checklist turns the ambiguous "create quality content" guidelines into 32 verifiable, practical requirements that Google's human reviewers and automated systems really look for. Consider this more than just a list; use it as a guide to help your website gain the trust of the biggest advertising network in the world.

This checklist, in contrast to general guidance, is prioritized, starting with the most important technological needs and working its way down to content and user experience. Every item explains why it important to AdSense reviewers in addition to what needs to be done. You can turn your new website from a "application risk" to a "obvious partner" in Google's eyes by carefully finishing each piece. Getting approval doesn't mean manipulating the system; rather, it means proving to actual people that your website is legitimate, sustainable, and valuable. Let's start the methodical process of getting that much-desired "Your account is approved" email.

Section 1: Foundational and Technical Requirements 

These cannot be compromised. If you fail here, you will be automatically rejected right away.

1.1 Hosting & Domains 

• Custom Domain: Yourdomain.com is your official domain. Yourdomain.wordpress.com/blogspot.com is not a free subdomain.
• Domain Age: The domain is at least six to eight weeks old. (New domains that are less than 30 days old are frequently marked as having "insufficient content history").
• Professional Hosting: Avoid ultra-budget hosts with poor uptime; instead, use dependable, quick hosting.
• SSL Certificate: A valid SSL certificate is required for full-site HTTPS. There are no "mixed content" alerts when the padlock appears in the browser bar.
• Clean WHOIS Information: The details of your domain registration are available to the public. Make sure it's not suspiciously tagged as private.

1.2 Website Structure & Pages

•  Homepage: Clear, easy to navigate, and a good representation of the main subject of your website. Not only a "coming soon" page.
• Regarding Page/Page: a thorough page outlining your background, areas of experience, and the goal of your website. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is developed.
• Contact Page: A functional form for communication or a publicly accessible business email address (such as contact@yourdomain.com). Steer clear of personal Gmail addresses.
• Privacy Policy Page: A thorough, legally compliant privacy policy that addresses cookies, data gathering, and third-party advertising (such as Google AdSense).
• Disclaimer Page (If Required): For websites in specialized fields such as advice, finance, or health. explains that the information is informational rather than expert guidance.
• Clear Navigation Menu: An easy-to-use menu that connects to important pages (Home, About, Contact, Categories).

1.3 Technical Wellness 

• GSC, or Google Search Console Associated: The site has been validated in GSC. The sitemap has been submitted, and the number of indexed pages is growing.
• Google Analytics 4 (GA4) Associated: Basic traffic is installed and tracked. shows that you keep an eye on your website.
• No Crawl Errors: Under "Indexing" > "Pages," there are no significant crawl errors (404s, server issues) in GSC.
• XML Sitemap: Created using GSC and submitted. It is best to use a dynamic sitemap plugin (such as Yoast or Rank Math).
• robots.txt: Properly configured and not obstructing necessary resources or sites.
• Core Site Speed: Web vitals fall into the "Good" category. Make use of PageSpeed Insights. Mobile speed is very important.

Section 2: Quantity & Quality of Content 

The core of your application. Most websites crash at this point.

2.1 Volume and Uniqueness of Content

•  30 or more excellent, text-based articles published is the minimum post count. The safe threshold is this.
• Post Length: Most articles are longer than a thousand words. One powerful quality indication is depth.
• Completely original content There is no auto-generated, twisted, or plagiarized content. Verify using Copyscape or a comparable program.
• Clear Publishing Pattern: Rather than publishing all 30 articles in a single weekend, articles are published on a regular basis (e.g., two to three each week). demonstrates organic growth.

2.2 Content Quality & Value 

• Defined Niche: One or two main subjects are the focus of the content. Steer clear of "everything" websites.
• Authoritative Tone: Articles exhibit expertise, are thoroughly investigated, and properly credit sources where necessary.
• Outstanding Readability: Correct spelling, grammar, and formatting. Make use of bullet points, brief paragraphs, and subheadings (H2, H3).
• Visual Media: Relevant, excellent photos and videos are included in every post. Every image has the appropriate permission (own photography, Creative Commons, and licensed stock photos).
• Comprehensive Content Types: Mix consists of in-depth manuals, how-to tutorials, listicles, and intelligent commentary.

AdSense Approval Checklist

2.3 Content Structure & Fundamentals of SEO

•  Keyword-optimized posts naturally contain targeted, pertinent keywords in the title, URL, first paragraph, and headings.
• Articles that link to other pertinent articles on your website are known as internal linking. This enhances the structure of the website and user engagement.
• No "Thin" or "Doorway" Pages: Each page has meaningful material and a genuine purpose. No auto-generated city/service pages or pages with only a few phrases.
• Fresh Content: A few postings from the previous two to four weeks at the time of application.

Section 3: Design & User Experience (UX) 

Google assesses if your website offers a favorable environment for its users and advertisements.

3.1 Design & Layout 

• Expert, Responsive Theme: Simple, contemporary design that functions perfectly on desktop, tablet, and mobile devices.
• Clear Ad Placeholders: The layout of your theme includes logical, clear locations for future ads (e.g., sidebar, after article text, header), even when you have not yet placed AdSense code.
• No Clutter: The arrangement is tidy. not overpowered by an excessive number of pop-ups, widgets, or distracting components.
• Branding: The header contains a straightforward logo or the name of the website. appears well-established.

3.2 User Involvement & Confidence 

• Low Bounce Rate (Aim): Check user engagement using GA4. A very high bounce rate (>90%) could be a sign of subpar UX or content.
• Unambiguous Call-to-Actions (CTAs): For example, "Read Next," "Subscribe," "Leave a Comment." demonstrates your want to interact with visitors.
• Comments Section (Optional but Positive): It is active and spam-free if it is enabled. demonstrates involvement in the community.
• Links to active social media profiles, if available, serve as social proof. Posts have social media share buttons.

3.3 Functionality 

• Zero Broken Links: Make use of a WordPress plugin or a program like Ahrefs' Free Broken Link Checker.
• Fast Load Times: From the standpoint of the user, pages load in less than three seconds, as stated in 3 seconds.
• No Intrusive Pop-ups: Steer clear of big, instantaneous pop-ups that obstruct content, particularly on mobile devices. This is against Google policy.
• A useful search bar makes it simple for users to look up your material.

Section 4: Security & Policy Compliance 

 Preventing immediate exclusion.

4.1 Pre-Application AdSense Program Policies 

• No Content Prohibited: Adult content, copyrighted content that you do not own, content that has been hacked or cracked, violence, hate speech, illicit activities, and hazardous products are all strictly prohibited.
• No "Get Rich Quick" Schemes: Unless you have established, verified authority, stay away from information promoting cryptocurrency trading signals, earning money online, etc.
• Original Pictures/Videos: As previously stated, every content is appropriately licensed. No photos that were stolen.
• No False Information or Fake News: The content is reliable and factual.

4.2 On-Site Conduct

• No manipulative design or clickbait: headlines are consistent with the content. No deceptive links or phony download buttons.
• No Previous Ad Code: You haven't added any AdSense or ad network codes from previous accounts to the website.
• No dangerous or malicious code: The site is tidy. Sucuri SiteCheck can confirm this.
• Transparent Ownership: The goal of the website is obvious. It's not acting like something it's not.

The 24-hour checklist for the final pre-submission review 

• Go over this just before you click "Submit."
• Spell Check the Entire Website: Use Grammarly or go over important pages by hand.
• View the website on a mobile device: Use a smartphone to navigate. Is it perfect?
• Ask a Friend: Does it appear to be a reliable, authentic website regarding its subject?
• Examine Every Form: Do contact forms and newsletter sign-ups function?
• Verify GSC and GA4 to make sure data is flowing and there are no mistakes or abrupt decreases in traffic.
• Verify that you have more than thirty posts and all the necessary pages (About, Contact, Privacy).
• Mentally Prepare: It may take one day to four weeks for approval. Don't bother reapplying.

What to Do After Submission

1.  "Getting Ready" is a typical state. It indicates that you are in the queue for manual review after passing the first automated check. Await. Don't make significant changes to your website.
2. Proceed with Publishing: Pretend that you're not waiting. Add two or three extra articles every week. This indicates that the website is operational.
3. Boost Organic Traffic: To obtain actual visitors, use social media, Pinterest, and basic SEO. During a review, organic traffic is encouraging.
4. If rejected, an explanation (such as "Insufficient content," "Navigation issues") will be sent in the email. Just deal with that problem in its entirety. Before reapplying, you have to wait at least 14 days.

FAQs: 

 Q1: If the articles are excellent, is 15 sufficient? 

No. Consistent patterns of approval vs rejection serve as the foundation for the 30-article criteria. 15 items frequently receive a "need more content" rejection, even if they are quite good.

Q2: I have 30 articles on my two-week-old website. Do I need to apply?

 Hold on. A fairly young site that has a lot of articles appears to have been created specifically for advertisements. Age the domain for six to eight weeks while continuing to post consistently.

Q3: Does approval require traffic?

 Although it's not explicitly required, having some organic traffic—even 20–50 actual people per day—is a strong indication of trust. A flag is raised when there is no traffic.

Q4: Is it possible to write articles using AI?

 It can be used as a research or drafting tool, but the finished product needs to be thoroughly edited, fact-checked, and injected with your own viewpoint. The "original, valuable content" guideline is broken by content that is entirely AI-generated and unedited.

Q5: I completed my checklist, but I was turned down for "Site navigation." What does that signify? 

This frequently indicates that the reviewer finds your website's structure unclear. Make sure all of your important pages are only one or two clicks away from the homepage, streamline your menu, and repair any broken links you might have overlooked.

Q6: When should I anticipate approval after completing the checklist?

 The manual evaluation may still take two to four weeks even if everything is flawless. Have patience. Make the most of the time by adding more stuff.

Conclusion

 From Checklist to "Approved" AdSense acceptance is no longer mysterious thanks to this checklist. It's a specific to-do list that makes sure your website complies with Google's three main requirements: sustainability, value, and trust.

Your new website is a digital publication rather than merely an assortment of articles. You demonstrate to Google that you are a legitimate publisher dedicated to an audience rather than merely an ad income seeker by completing all of the requirements listed above. Your quality assurance procedure is the checklist.

Print this checklist as the last step. Go through each portion by section. Don't take short cuts. Submit your application with confidence once you can genuinely check every box. After that, get back to what really matters: producing exceptional content for your audience. The permission will come next.